WTM Seminar Report
Trip Advisor is the top source for direct bookings.
- 260 million visitors per month
- 125 million reviews from 57 million members / reviewers
- 3.1 million businesses (hotels etc.)
- 93% say that booking decisions are affected by reviews. Over 50% will not book without a review being available.
- The majority of Trip Advisor reviews are positive (average score is 4.8)
- Hotels get an average 11% increase in booking price for each step in T.A rating
- Influence of reviews for a location / hotel comes from
– Quality of reviews
– Quantity of reviews
– How recent the reviews
- Basic (free) listing – http://www.tripadvisor.com/GetListedNew
- Paid listing on Trip Advisor means being able to publish direct contact details, able to publish special offers/deals, etc.