WTM (World Travel Market) is the UK’s biggest trade-only travel event. From beginnings in 1980 at Olympia it moved to the giant ExCel exhibition centre (which it fills) in 2002.
Attendance figures are seriously impressive and 2013 was a record year, with over 50,000 invitation-only tourist industry professionals attending the show over its four days (Tuesday 5th was the busiest, with 18,292 people making the journey to London’s dockland venue). Naturally, many visitors came from the UK, but this is a truly international event and 50% of attendees (25,000+) came from overseas. Nearly 3,000 accredited press people came.
The 2013 event covered 42,000 square metres, encompassing 900 exhibitors on stands from all corners of the globe, some stands fairly modest, some gigantic (on two storeys).
At 705 sq.m, France’s ‘rendez-vous en France‘ stand was one of the largest ten, organised by Atout France (the French tourism development agency which has 35 offices in 29 countries). The smart and stylish stand (mais naturellement!) was divided into a number of ‘desks’ with associated illuminated displays where 70 individual participants were represented – local tourist destinations such as Paris and tourist attractions such as Bateaux Mouches.
Participation (i.e a ‘desk’) costs £6,000 and could be a collaborative ‘group’ enterprise or shared between two individual enterprises.
french-waterways.com spent two days at WTM (further reports to follow). We would be keen to co-ordinate future participation from our partner companies, fleets, agencies and individual hotel barges.
> Contact us to discuss how this might work. <