9 must visit Christmas markets in France

Christmas markets mean the festive season is unquestionably creeping up on us. Buying gifts at Christmas markets ensures you’ll give handcrafted, artisan items with the personal touch. Christmas markets are a firm favourite for many. And as far as we’re concerned there is a festive market for everyone. Whether you plan on…

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The VNF Tourism Conference, Avignon, February 2016

Following our extended visit to the Dusseldorf Boat Show, the world’s biggest, David Edwards-May and we attended the 2016 VNF waterways tourism conference. David is French Waterways’ Practical Navigation section editor, a cartographer and specialist waterways consultant. This year, it was held in the Pope’s Palace, Avignon. We had been at the previous…

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The Dusseldorf Boat Show, January 2016

‘Boot’, the Dusseldorf Boat Show, the biggest in Europe if not the world. 17 huge exhibition halls and 1,800 exhibitors. Gigantic! We were there for two full days. We attended with our close colleagues David Edwards-May and Jenny Ruff, from waterway consultants and specialist publishers, Transmanche. Together, we manned the Inland Waterways…

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Inland Waterways Tourism Event 2014 – Strasbourg

“Tourisme et Territoires” will take place at the Strasbourg Convention Centre on March 18th and 19th. Organised jointly by VNF and the Proximum Group, the event is designed to bring together businesses from both sides of the tourism sector – ‘Suppliers’ (for example, marina operators, tour boats, component manufacturers, restaurants,…

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High Net Worth Travellers – Full of Eastern Promise?

We have investigated some of the key market characteristics of luxury travellers from China, Hong Kong, Korea, Japan, India and Australia. From a European perspective, people from the other side of the world, but people with increasing disposable income to spend on travel, a very favourable attitude towards France in…

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Hotel Marketing Online – The Basics

WTM Seminar Report How do prospects choose? Research –Select – Location Compile a Shortlist (say, 10) Compare Options and Offers – ‘Best’ vs ‘Cheapest’ 57% visit hotel website Marketing Strategy 1. Popularise/Promote amongst potential guests (i.e not everyone) 21% of bookings come through word-of-mouth 17% of bookings come through an…

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Trip Advisor and Hotel Bookings

WTM Seminar Report Trip Advisor is the top source for direct bookings. 260 million visitors per month 125 million reviews from 57 million members / reviewers 3.1 million businesses (hotels etc.)   User Reviews 93% say that booking decisions are affected by reviews. Over 50% will not book without a…

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Travel Prospects Crave Content

WTM Seminar Report Content Marketing is about branding, consumer engagement, social media and of course search engine optimisation. If you can get your content marketing right, you will be forging ahead of the competition. Whether on PC, mobile or tablet, you need to be presenting the right content to consumers…

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WTM 2013 – Some Tourism Research Results

(Opinions from a research population of 1,277 travel industry stakeholders participating at WTM 2013, London and of 1,001 UK holidaymakers who took an at least seven-day break in 2013) What the Travel Trade thinks 89% of tourist sector professionals are Fairly or Very optimistic about the prospects for 2014. Incoming…

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UK Tourism to France

The economic downturn-related decline in ‘travel’ has halted and is now on the rise, with the increase in UK Air Passenger Duty favouring ‘close to home’ destinations such as France. Britons spend some 55 billion euros annually in France. That France appears more and more to be a ‘high price’…

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Barges at Henley

There’ll be a great opportunity to examine some fine live-aboard barges at Henley-on-Thames (the world ‘home of rowing’) on Saturday 21st and Sunday 22nd September. Piper Boats have invited fourteen satisfied customers to bring their craft along for inspection and to talk to interested visitors about their experience. Barges (and…

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France – the river cruise destination of choice

France has been the world’s favourite tourist destination for a number of years. More recently, the country has also seen river cruise companies expanding their operations to meet increasing customer demand for French waterway holidays and vacations. Tauck introduced a 118 pax (passenger) ship, the Swiss Emerald, to the Rhone…

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Minister promotes waterways tourism benefits

The Minister for Tourism, Sylvia Pinel, recently highlighted the benefits to France of ‘tourisme fluvial’ – waterways tourism. Madame Pinel, one of France’s youngest government members, at a meeting at Saint-Léger-sur-Dheune (Canal du Centre) promoted the tangible benefits that were experienced by shops, crafts-people and the local population. “France does…

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World Canals Conference – Toulouse

The 26th World Canals Conference (WCC) convened by Inland Waterways International will take place in Toulouse from 16th-19th September 2013. France’s ‘Ville Rose’ is pulling out all the stops to make the event even more memorable than previous conferences of which the most recent were Yangzhou, China in 2012 and…

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