Who’s visiting France?

France is a stone’s throw away for the British but for the rest of the world, it’s quite a hike. Yet France is still the world’s number one holiday destination – in spite of the attacks of 2015 and 2016 – so who is fuelling French tourism and coming to France…

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The VNF Tourism Conference, Avignon, February 2016

Following our extended visit to the Dusseldorf Boat Show, the world’s biggest, David Edwards-May and we attended the 2016 VNF waterways tourism conference. David is French Waterways’ Practical Navigation section editor, a cartographer and specialist waterways consultant. This year, it was held in the Pope’s Palace, Avignon. We had been at the previous…

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The Dusseldorf Boat Show, January 2016

‘Boot’, the Dusseldorf Boat Show, the biggest in Europe if not the world. 17 huge exhibition halls and 1,800 exhibitors. Gigantic! We were there for two full days. We attended with our close colleagues David Edwards-May and Jenny Ruff, from waterway consultants and specialist publishers, Transmanche. Together, we manned the Inland Waterways…

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Inland Waterways Tourism Event 2014 – Strasbourg

“Tourisme et Territoires” will take place at the Strasbourg Convention Centre on March 18th and 19th. Organised jointly by VNF and the Proximum Group, the event is designed to bring together businesses from both sides of the tourism sector – ‘Suppliers’ (for example, marina operators, tour boats, component manufacturers, restaurants,…

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Hotel Marketing Online – The Basics

WTM Seminar Report How do prospects choose? Research –Select – Location Compile a Shortlist (say, 10) Compare Options and Offers – ‘Best’ vs ‘Cheapest’ 57% visit hotel website Marketing Strategy 1. Popularise/Promote amongst potential guests (i.e not everyone) 21% of bookings come through word-of-mouth 17% of bookings come through an…

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Trip Advisor and Hotel Bookings

WTM Seminar Report Trip Advisor is the top source for direct bookings. 260 million visitors per month 125 million reviews from 57 million members / reviewers 3.1 million businesses (hotels etc.)   User Reviews 93% say that booking decisions are affected by reviews. Over 50% will not book without a…

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