Trip Advisor and Hotel Bookings

WTM Seminar Report Trip Advisor is the top source for direct bookings. 260 million visitors per month 125 million reviews from 57 million members / reviewers 3.1 million businesses (hotels etc.)   User Reviews 93% say that booking decisions are affected by reviews. Over 50% will not book without a…

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Travel Prospects Crave Content

WTM Seminar Report Content Marketing is about branding, consumer engagement, social media and of course search engine optimisation. If you can get your content marketing right, you will be forging ahead of the competition. Whether on PC, mobile or tablet, you need to be presenting the right content to consumers…

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WTM 2013 – Some Tourism Research Results

(Opinions from a research population of 1,277 travel industry stakeholders participating at WTM 2013, London and of 1,001 UK holidaymakers who took an at least seven-day break in 2013) What the Travel Trade thinks 89% of tourist sector professionals are Fairly or Very optimistic about the prospects for 2014. Incoming…

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UK Tourism to France

The economic downturn-related decline in ‘travel’ has halted and is now on the rise, with the increase in UK Air Passenger Duty favouring ‘close to home’ destinations such as France. Britons spend some 55 billion euros annually in France. That France appears more and more to be a ‘high price’…

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Barges at Henley

There’ll be a great opportunity to examine some fine live-aboard barges at Henley-on-Thames (the world ‘home of rowing’) on Saturday 21st and Sunday 22nd September. Piper Boats have invited fourteen satisfied customers to bring their craft along for inspection and to talk to interested visitors about their experience. Barges (and…

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