WTM Seminar Report

Trip Advisor is the top source for direct bookings.

  • 260 million visitors per month
  • 125 million reviews from 57 million members / reviewers
  • 3.1 million businesses (hotels etc.)


User Reviews

  • 93% say that booking decisions are affected by reviews. Over 50% will not book without a review being available.
  • The majority of Trip Advisor reviews are positive (average score is 4.8)
  • Hotels get an average 11% increase in booking price for each step in T.A rating
  • Influence of reviews for a location / hotel comes from
    – Quality of reviews
    – Quantity of reviews
    – How recent the reviews
  • Basic (free) listing – http://www.tripadvisor.com/GetListedNew
  • Paid listing on Trip Advisor means being able to publish direct contact details, able to publish special offers/deals, etc.